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Refocus: Cutting-Edge Strategies to Evolve Your Video Business

Refocus: Cutting-Edge Strategies to Evolve Your Video Business
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Author(s): Ron Dawson, Tasra Dawson
Publisher: Peachpit Press
Paperback: 288 pages
Language(s): English
ISBN: 0321635302
Published On: 2009-07-25
Studio: Peachpit Press
Product Description
Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto

Do you want to stand out in todays competitive wedding, corporate, and event video markets? To be paid what youre worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is œyes, then this book was written for you. Read a few pages and youll find the authors unique approach to the business of video production is unlike what youve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. Youll learn to:
  • Reclaim 525 work hours per year with one simple strategy
  • Implement action items you can use today to start getting paid what youre worth
  • Assess and transform your current sales and marketing
  • Design a powerful brand experience to amaze your clients and turn them into company evangelists
  • Supercharge your marketing with social media like Twitter, Facebook, and blogs
  • Break into commercial video production for year-round profits
You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link.


Ron and Tasra will help you move mountains in your business. ”Lance Gray, CEO, PixelPops Design, LLC

I know how busy we all can get, but if you read this book and apply the information, it will turn your world around. ”David Robin, David Robin Films


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Customer Reviews
"Excellent "firestarter" to start your own video production business!!"
Written By: Roberto G. Rivera Sánchez
It takes you step by step on analysing your abilities and posibilities this type of media offers in this era of technology and artistry. It's not about the great technology needed to perform professionally (as sometimes the magazines tend to sell to you), but about how can you make the best stories flourish (whether it is for personal or commercial purposes), and touch peoples lives with whatever you can get your hands on!! On the other hand, it helps you on the process of building your own video production business, or reorganize and restructure it, if you already own one. It has been a blessing to my life, and I hope it will be the same to you!!
"Easy to read and full of great info."
Written By: Jon
For the past few years I have wanted to start my own video production business. I had some know-how as far as editing and shooting were concerned, but little else. A few months ago I was looking for some resources to help me out and came across Refocus. This book has been a very useful guide for getting me on my way to having a working business. The marketing and branding sections were great for me, I have very little experience in those areas. Additional reading lists and online resources add great value to the book. The chapters are straight forward, engaging, and easy to read. I'd definitely recommend Refocus to anyone interested in going into (video) business for themselves!
"A fantastic book and genuinely nice author"
Written By: Adam Perry (Buy)
I should preface this review by saying that I do not know Ron Dawson, but I feel like I do. A few months ago I requested to my twitter stream if anyone knew of any good books to help me with starting my video business. A friend of mine pointed me towards this book and a podcast that Ron hosts. Ron then started talking to me on twitter and I decided that I had to buy this book. It's great when an author is so accessible and willing to help.

I'm glad I did.

I don't want to go into too much detail about the specific things that he mentions in the book, suffice it to say it gave me several new ideas that I had never considered exploring before. He presents the ideas in a sort of a la carte fashion, giving you the freedom to pick and choose ideas.

Not only do Ron and Tasra give business ideas, they also give advice on running your business from branding to marketing and social media (as evidenced by him following his own advice with twitter). If you can use one idea from the book and use it, it will more than pay for itself. I also recommend listening to Ron's podcast. A great resource.
"Definitely a must read!"
Written By: Ross Sales
It's an amazing book! It gives a very honest and detailed overview of what it takes to start and run a successful video business. It has truly inspired and encouraged me to pursue my childhood dream of making videos. I liked the many examples and references to people, organizations, and websites. It has provided me with great places to look for more information and knowledge about the video industry.
"it is what it says it is"
Written By: Ryan Koral
cover to cover this book is not only gorgeous - but super helpful... it is hands-down - the best book out currently for wedding/event filmmakers... the only bummer about this book is that it came out 5 years after i started my business :) if you're new to the industry - this book has some extremely helpful suggestions... and if you're a seasoned veteran, there are still some very challenging thoughts and ways to improve your business.
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