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Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Author(s): Terence A. Shimp
Manufacturer: South-Western College Pub
ISBN: 0324593600
Date: 2008-12-29
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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
Manufacturer: Jossey-Bass
ISBN: 0787980803
Date: 2006-04-28
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Integrated Advertising, Promotion and Marketing Communications (4th Edition)
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Manufacturer: Prentice Hall
ISBN: 0136079423
Date: 2009-01-07
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Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed.
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Manufacturer: Pearson
ISBN: 0138157375
Date: 2010
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Author(s): Robyn Blakeman
Manufacturer: Rowman & Littlefield Publishers, Inc.
ISBN: 0742529649
Date: 2007-04-16
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Strategic Integrated Marketing Communications
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Author(s): Larry Percy
Manufacturer: Butterworth-Heinemann
ISBN: 0750679808
Date: 2008-05-09
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Integrated Marketing Communications
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Manufacturer: FT Press
ISBN: 0273676458
Date: 2005-02-28
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
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Manufacturer: Kogan Page
ISBN: 074944942X
Date: 2007-05-28
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