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Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Author(s): Terence A. Shimp
Manufacturer: South-Western College Pub
ISBN: 0324593600
Date: 2008-12-29
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Integrated Advertising, Promotion and Marketing Communications (4th Edition)
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Manufacturer: Prentice Hall
ISBN: 0136079423
Date: 2009-01-07
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Strategic Integrated Marketing Communications
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Author(s): Larry Percy
Manufacturer: Butterworth-Heinemann
ISBN: 0750679808
Date: 2008-05-09
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Entertainment Marketing & Communication: Selling Branded Performance, People, and Places
Author(s): Shay Sayre
Manufacturer: Prentice Hall
ISBN: 0131986228
Date: 2007-07-27
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Manufacturer: McGraw-Hill/Irwin
ISBN: 0073381098
Date: 2008-07-01
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Author(s): Robyn Blakeman
Manufacturer: Rowman & Littlefield Publishers, Inc.
ISBN: 0742529649
Date: 2007-04-16
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Marketing Communication: New Approaches, Technologies, and Styles
Manufacturer: Oxford University Press, USA
ISBN: 0199276943
Date: 2006-01-19
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Integrated Marketing Communications
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Manufacturer: Prentice Hall
ISBN: 0273676458
Date: 2005-02-28
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Advertising and Promotion,An Integrated Marketing Communications Perspective 7th edition
Author(s): Gorg .Blch
Manufacturer: McGraw-Hill Irwin,2007
Date: 2007-01-01
Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
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Manufacturer: Butterworth-Heinemann
ISBN: 0750663618
Date: 2005-11-02
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